grab the bull by the horns
We partnered with Consumer Legal Group to reposition their brand with strength and heart — empowering everyday Americans to take on their debt by the horns. We introduced a bold, hopeful tone through taglines like “Life’s Lookin’ Up” and “Believe in Life After Debt,”reflecting both CLG’s mission and their clients’ mindset.
fighting for the 99%
Anchored in the spirit of the “Fearless Girl” statue — which faced the Charging Bull just outside the firm’s office — the brand narrative became a rallying cry for standing tall against financial intimidation.
The rebrand featured:
Clean, modern design language with warmth and relatability
Messaging that inspired optimism and action
Visuals representing diverse communities across the U.S.
A renewed internal ethos that reminded the team who they fight for: the 99%
Creative & Visual Identity
We developed a simple, approachable logo paired with a clean, human-centered visual system:
A modular grid structure designed for flexibility across platforms
A color palette and imagery featuring real faces and stories
Custom iconography and hand-drawn illustration inspired by the Fearless Girl motif
A warm, modern serif typeface with approachable curves and editorial character, reinforcing trust without pretense
Collateral & Brand Touchpoints
The rebrand extended beyond visuals into tangible, lived expressions of the firm’s mission.
More than a rebrand, it was a redefinition — of who they are, what they fight for, and how it feels to reclaim your life.
A client welcome kit and brochure — including a magnet-script empowering clients to tell off harassing debt collectors
A clean, functional, and friendly responsive website
Lifecycle-driven email marketing flows for new and active clients
Office signage and internal brand language to reinforce team culture
Branded swag and client-facing materials with high emotional recall
Streamlined corporate documentation aligned with the new identity
