We elevated a previously characterless identity by upgrading its logo and introducing a custom mascot — injecting a touch of wit into an otherwise buttoned-up financial brand. The result was a visual and verbal system that balanced professionalism with a memorable edge, helping The Donors Fund stand apart in the donor-advised fund (DAF) landscape.

What followed was a comprehensive suite of branded tools — from app design assets to corporate collateral — supported by a steady rollout of ad campaigns and content series. Each activation introduced new creative angles to express the brand’s attributes, benefits, and forward-leaning vision.

Full project summary to follow.